Burger King's Advertising Campaign

* In 2005, The King appeared on several spoofs on The Tonight Show with Jay Leno.

* In October 2005, Burger King began to sell Halloween masks resembling The King and Burger King's viral marketing character The Subservient Chicken. There was little promotion on these masks, as Burger King's website had no link to the bkmasks.com website and no commercials were aired advertising them. Nonetheless, the masks quickly sold out, and some masks were also sold on eBay for hundreds of dollars.

* In October 2006, the masks were again sold for the Halloween season. Unavailable for some time, the masks are now available again through Burger Kings online shop.[6] The general merchandise store has replaced the Burger King Masks site, and all old links now point to this page.

* Although the advertisements were mainly shown in North America, advertisements featuring The King surfaced on Channel 4 in the United Kingdom as well as in Germany in early January 2006. The King appeared not to catch on with the UK market and was seemingly retired there after only two brief commercials (featuring him at an ATM and as a pole dancer). However, he returned in summer 2006 as part of Burger King's Superman Returns campaign.

* In September 2006, Burger King began using the original animated King design from the late 1960s and early 1970s commercials on its cups, bags and in non tie-in kids advertising. The second generation King is portrayed as a sarcastic type who sometimes gets in trouble for his mischief making adventures, and appears as a simplistic hand puppet.

* In July 2007, The King appeared in several commercials promoting The Simpsons Movie as a Simpsons' character, complete with four fingers, yellow skin and an overbite.

* The ad campaign for the BK Homestyle Melt sandwiches, depicted a group of women, presumably mothers, who have attempted to kill the King though various means such as putting a hit on him, or attempting to run over him with a car. It is implied this is done because the new products are moving in on the women's territory, home cooked meals.

* The character has appeared in the tie-in promotion of the film Star Wars Episode III: Revenge of the Sith, commercials for a cross-promotions with the NFL and DirecTV's NFL Sunday Ticket sports subscription package. An animated version was used for a tie-in with The Simpsons Movie.

* A further series of advertisements featuring Brooke Burke, which premiered during Super Bowl XL, featured the King orchestrating an elaborate Broadway-style show called "the Whopperettes": women dressed as burger condiments and toppings in a Ziegfeld Follies type production. The "Have it your way" slogan and "Creepy King" comment also made its way into the lyrics.

Source : wikipedia


Look also : steak, dim sum